about

Dana Tanamachi is a lettering artist and designer who enjoys living a quiet life and working with her hands. In 2009, an impromptu chalk installation for a Brooklyn housewarming party landed Dana her first commission for Google and set the popular chalk-lettering trend—and her career—in motion. After working under design icon Louise Fili, she opened Tanamachi Studio, a boutique design studio specializing in custom typography and illustration for editorial, lifestyle, food, and fashion brands. She has been commissioned globally by clients such as Nike, USPS, Penguin Books, Ralph Lauren, Tommy Hilfiger, and West Elm. Named a Young Gun (YG9) by the Art Director’s Club in 2011 and a Young Creative to Watch by HOW Magazine, she has had the distinct honor of creating custom cover art for O, HOW, and TIME Magazines. Dana’s first of three exclusive product collections with Target hit stores nationwide in 2013 and her book DIY Type (Potter Style) was released in 2014. In 2015 she relocated from Brooklyn to Seattle and debuted Tanamachi Goods, a line of beautifully hand-drawn print and gift products reflecting her personal aesthetic and featuring mediums beyond chalk.

Bio written by Jessica Haberkern


Client list

Ace Hotel
Adidas
AKQA
American Express
Andaz 5th Avenue
BEAMS Japan
Belkin
Bloomingdale's
Blue Buffalo
Burton Snowboards
Charity:Water
Clinique
Crate & Barrel
Entertainment Weekly
Ernest Alexander
Evernote
EveryDay with Rachael Ray
Food & Wine Magazine

Google
Harper Collins UK
Hilton Hotels
Hyatt Hotels
HOW Magazine
Jameson Whiskey
Kings County Jerky Co.
Los Angeles Magazine
Lululemon Athletica
MSNBC
Nike
NRG
O Magazine
Onomie
Ogilvy
Parade Magazine
Parents Magazine

Penguin Books
Random House
Rugby Ralph Lauren
Southern Poverty Law Center
SpotCo
St. Martins Press
Sub Pop Records
SXSW
Target
The Wall Street Journal
TIME Magazine
Tommy Hilfiger
U.S.-Japan Council
USPS
Vital Farms
Waitrose
West Elm
Yahoo!


Speaking Engagements

AAF Miami
AIGA Austin
AIGA Colorado
AIGA Design Ranch
AIGA Houston
AIGA Kansas City
AIGA New York
AIGA Nashville

Apartment Therapy
Cornish College of the Arts
Create Upstate
Creative Works Conference
DSVC
Disney's Yellow Shoes
HOW Conference Keynote
Mama's Sauce, Orlando
Montana State University

Oso Bay XIX
Plywood Presents
Portland Design Week '16
Q Ideas Boston
Royal Caribbean Cruises
SUNY New Paltz
Typecon
University of Florida Ligature


Awards & Recognition

ADC Young Gun 9 (2011)
HOW Magazine Young Creative to Watch (2011)
Type Director's Club Communication Design Award for Abi-Haus Signage [with Jeff Rogers & Ryan Feerer] (2013)
Apartment Therapy Top 10 Under 40 (2015)

judging

University of Florida Ligature Student Show 2011
AIGA Kansas City A10 Awards 2014
DSVC Student Show 2015
PRINT's Typography & Lettering Awards 2015



videos

The ADC Legacy Project

Behind the scenes with Tanamachi Goods for Target


representation

Represented by
Conjure Creative and A-Gent Tokyo